Say what?

Giuliani answers his cell phone at the NRA meeting he addressed. Say what?

Where is this proper etiquette? Where is it even cute or likeable? I am quite disenchanted by this political ploy. If it wasn't planned, that means a number of things.
1. It's happened before- don't you think he should have learned from the first time and put the cell phone away?
2. The candidate is addressing a crowd-giving a formal speech. He shoud not have a cell phone on him. DUH, I say to his advisors.
3. It is rude to answer a cell phone during any kind of meeting or speech. Who do you value more? Are you a crackberry? It appears you are. Utter lack of manners.

If this was planned- it means a number of other things.
1. The advisors seem to believe Giuliani will appear cute and a family man- taking a call from his wife, considering her more important than anything he is doing at the time. While believed to be "cutesy" and "adorable," it actually is quite the opposite.
2. The advisors seem to think ANSWERING the cell phone is OK while the candidate is speaking. As does Giuliani himself. WHO SAID ANSWERING THE CELL PHONE DURING A SPEECH IS OK?

He should have silenced it, ignored it, or better yet- left it in the car.

Giuliani is simply unimpressive to me lately. He needs some new advisors. I don't think he impressed the NRA group much either.