MILWAUKEE (AP) -- MillerCoors LLC announced Thursday it will remove caffeine and three other ingredients from its Sparks alcoholic energy drink in a deal with 13 states and the city of San Francisco, who had contended the drink targeted young drinkers.
A coalition of state attorneys general had complained the stimulants reduced drinkers' sense of intoxication and were marketed to young drinkers, who were already more likely to have risky behaviors in driving and other activities.
Attorneys general and advocacy groups have long been targeting MillerCoors, a joint venture of SABMiller's U.S. unit and Molson Coors Brewing Co., and market-leader Anheuser-Busch due to the making and marketing of such drinks.
As part of the agreement, MillerCoors agreed to remove caffeine, taurine, guarana and ginseng from Sparks, the leader in the alcoholic energy drink category, and not produce caffeinated alcohol beverages in the future. The company also will pay $550,000 to cover the cost of the investigation into Sparks.
Thursday, December 18, 2008
Spark loses it's spark
Take the caffeine out, and what's left of the drink?