Katie Couric's series of buzzworthy interviews with Republican vice presidential candidate Sarah Palin has given "CBS Evening News" a boost.So even while I'll cheer Sarah on when she's not as strong, the ratings aren't because Katie's any good. It's because the viewers are waiting...for the "gotcha"!
Couric scored an exclusive interview last week with Palin while the Alaska governor was at the United Nations General Assembly to meet with world leaders. Those interviews -- which included several clips that received a lot of Web traffic -- appeared on "Evening News" on Wednesday and Thursday nights.
Neither newscast beat ABC and NBC, but "Evening News" showed ratings increases on both nights. Wednesday's household rating was up 14 percent to a 4.1, compared with ABC's 5.6 and NBC's 5.3; Thursday was up 8 percent to a 4.0, compared with the 5.4 that ABC and NBC received.
Wednesday, October 1, 2008
Couric's ratings up
Let's be clear: They want to "get" her - Palin, that is. Katie is a mastermind at trying, but she hasn't really succeeded yet. And the public loves to watch a good squirm.