Internet pirates late Tuesday night got their claws into an early print of "X-Men Origins: Wolverine," the upcoming Twentieth Century Fox movie adapted from the popular Marvel Comics character. Overnight, thanks to file-sharing technology such as Bit Torrent, the stolen print -- essentially a 90% finished version of the final movie -- had spread around the globe.Yes, IF it's a good movie...In the meantime, Fox seeks to find and destroy the leakers.
But the peril "Wolverine" now faces, according to Marvel Studio's recently departed worldwide head of marketing and distribution, Geoff Ammer, is not piracy -- it's marketing.
"If it's a good movie, it won't fucking matter. People will go see it," Mr. Ammer said. "But if it's a bad movie, it could have consequences. There's such a small universe of people that would go and download the movie. So if one fan boy hates the movie and then goes on every fan site, saying 'This is unreleasable, blah blah blah.' one person's opinion doesn't make a difference. But if a lot of fanboys download it and all concur, en masse, that's your downside."
Thursday, April 2, 2009
Wolverine movie leaked
I wanted to see it for Hugh, and Ryan Reynolds. But why waste the $8?