The Pedigree pups are writing direct letters.
Text: Dear President-Elect Obama, We'd love to help you fulfil your first campaign promise. We are thrilled that you are celebrating your victory by adopting a dog into your family. We think you'll find that shelter dogs are among the most loyal, loving and special dogs in the world. And no dog is more in need of a little hope. You can find a great dog and learn more about responsible adoption at www.DogsRule.com.And for whomever the new First Family will choose, Milkbone's got the goods all promised and ready. Free bones.
"Milk-Bone, the iconic pet snack brand that is celebrating its 100th anniversary by recognizing Milk-Bone Moments, wishes to congratulate the new first family on the historic moment that occurred Tuesday night and their commitment to future pet parenthood by offering to supply the family with a LIFETIME supply of Milk-Bone dog biscuits. The Milk-Bone brand takes an oath to keep the presidential pooch-elect stocked with as many dog biscuits as he or she could wish for!"Barney got the shaft. But then again so did Buddy.