Reactions to Sarah Palin are across the board.
NEW YORK (AdAge.com) -- Donny Deutsch told CNBC's "Squawk on the Street" that "women want to be her and men want to mate with her," while Harvard's John Quelch said she's the red Chevy Camaro to John McCain's Ford F-150.
They were just two of the media-blanketing opinions that followed John McCain's unveiling of Alaska Gov. Sarah Palin as his choice for veep. Evangelicals were euphoric, Republican pundit Peggy Noonan was clearly not so sure and Democrats readied their attacks. Ad Age asked a handful of brand mavens whether they saw this as GOP genius or a marketing misstep.
Here are some snippets:
John Quelch: On the competition: "Biden was a defensive line extension. Palin is an offensive one. [She's] more of a fighting brand, whereas Biden was picked to shore up foreign-policy credentials and lend some experience."
Bill Hillsman: On the male vote: "Her presence on the ticket may move independent male voters toward the ticket, because (especially in mountain states and the upper Midwest and in some rust-belt states) these independent males tend to be 'boys with toys' -- outdoorsmen who are fishers, campers, hunters and who own [four-wheel-drive] trucks, ATVs, boats, jet skis, etc. Palin for VP may be the best news for the snowmobile industry in the past five years."
Ha!
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