Monday, July 9, 2007

Can you hear me now? (Not) Good.

This says so much more to me about Sprint than it does about their customers.

Sprint Nextel Corp. is breaking up with about 1,000 subscribers the company finds to be too high-maintenance, according to news reports.

The third-largest wireless carrier sent letters dated June 29 to the dumped
clients stating: "The number of inquiries you have made has led us to determine
that we are unable to meet your current wireless needs," according to
reports.

The disconnected customers called customer service an average of 25 times a month, a rate 40 times higher than average customers, according to the Wall Street Journal.

Customers have been given until the end of July to find new service.

I'd sprint away as fast as I could.

1 comment:

Horace said...

I honestly see nothing wrong with this. Those 1000 customers are generating the same number of calls in one month as 40000 of thier average customers. If your goal as a business is too do business with customers who are most profitable (and that is thier goal) and stop doing business with those that are least profitable, or not at all profitable (and that is also thier goal) I have to believe this probably makes perfect sense. Get rid of them and your existing customer service team can take 40000 more calls per month than they are ...probably making thier more profitable customers happier because they aren't sitting on hold longer while some dope asks for the 4th time that week how they get thier voice mail to work properly.